PAPERorPIXEL

Will that be
Paper or Pixel?

I like to design stuff... From print to web
and just about everything in between.

Services Contact
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Welcome to the online creative portfolio of Mike Cannon,
an Art Director/Web Developer from ATL by way of NYC.

SERVICES : Here is what I provide

Branding & Identity

Whether you’re just starting out or a well-established organization looking for a fresh look, we can better represent your company to the masses through sharp, dynamic visuals. Examples include graphics and illustrations that portray the exact message and tone you want to deliver.

Clothing

Some of the biggest names in the music industry including Irv Gotti and Ja Rule have turned to PAPERorPIXEL to design gear for their brands. We provide screen print and embroidery graphics as well as CAD and Tech pack development for all garments.

Analytics

Through a wide range of analysis tools, we help you keep an eye on your online presence to better tailor your content to customers and prospects. Data is captured and delivered to you in a clear and concise format.

CMS

PAPERorPIXEL can build your online presence using content management systems such as WordPress and Joomla. These platforms simplify the publication of online content and enable you to make ongoing updates without needing to know HTML or any other programming language.

Collateral

From PowerPoint presentations to brochures and annual reports, we can elevate your message with a crisp, professional visual appeal.

Marketing & Promotion

Through a wide range of creative vehicles, we assist you in getting your branding and messaging out to key audiences. We go directly to your ideal customers to sample, test and evaluate your goods/services.

Maintenance

Like your lawn, home and office, your online presence needs constant upkeep. We offer three levels of web site maintenance to keep your site looking fresh and up-to-date. Search Engine Optimization (SEO) is also given special attention. We can help you strategically arrange your content and develop key words that accentuate your strong points and put you front and center in online searches.

Mobile

To enhance the user experience of your mobile viewers, we can create simpler versions of your existing site as well as assist with the development of specific mobile applications.

Photo Retouching

When you have images that are almost ready to go, PAPERorPIXEL can sharpen them up and take them from good to great.

Publication

With a decade of experience in publishing, we provide expert creative direction, layout/design services and advertorial development for newspapers, magazines, newsletters, etc. to provide a cohesive look and feel for your publication.

Social Media

No marketing/promotion efforts are complete today without extending them to Facebook, Twitter and other social networking sites. We can help build and maximize your presence on these viral sites to take full advantage of low-cost, high-impact marketing channels.

Web Design & Dev.

From Flash to e-commerce and newsletter creation, PAPERorPIXEL can develop both the front end and back end of your web site, making sure it not only looks great, but also functions properly and efficiently.

PORTFOLIO : A small selection of past projects

Fresh Life

For the life coaching company, Fresh Life, PAPERorPIXEL created a logo and stationary to depict the company's focus on achieving a bright, new outlook on life.

  • Branding & Identity
  • Marketing & Promotion
  • -

Next Item

XXL Magazine

Associate art director of magazine for two years and also created web elements to supplement the magazine.

  • Branding & Identity
  • Publication
  • Web Design & Dev.

Next Item

Stanley BFLT

Developed web site, mobile application and online contest submission and voting form for Stanley's Built for Life Tour.

  • Maintenance
  • Social Media
  • Web Design & Dev.

Next Item

Grinder

Created mobile application and promotional posters for the Grinder truck as part of Monster Jam 2010, as well as a web site to announce fan contest winners from each event.

  • Collateral
  • Mobile
  • Web Design & Dev.

Next Item

ervingeoffrey

Designed clothing line and web site for ervingeoffrey, owned by rapper Ja Rule and music producer Irv Gotti. Also developed online lookbook for buyers to place orders.

  • Branding & Identity
  • Clothing
  • Web Design & Dev.

Next Item

Intune

Served as art director for monthly youth educational magazine covering all aspects of music.

  • Photo Retouching
  • Publication
  • -

Next Item

Vain

Created WordPress site for online women's magazine, including rotating banner advertisements.

  • CMS
  • Web Design & Dev.
  • -

Next Item

SmartXChange

Created prototype for online shopping site geared towards children, including parental controls.

  • Mobile
  • Web Design & Dev.
  • -

Next Item

DONK

Served as art director for magazine covering flamboyant, classic cars.

  • Publication
  • -
  • -

Next Item

Hip-Hop Soul

Served as designer for magazine, with primary responsibility for front-of-book and back-of-book pages, as well as major feature articles.

  • Publication
  • -
  • -

Next Item

Spirit Me Away

Designed blog featuring expert commentary on wine and spirits.

  • Branding & Identity
  • CMS
  • Web Design & Dev.

Next Item

PoP 2009

Designed web site for PAPERorPIXEL, garnering several industry awards and magazine write-ups for creative web design.

  • Branding & Identity
  • Mobile
  • Web Design & Dev.

PROCESS / Here is how it's done

Strategy

Before beginning any project, we need to understand your key objectives, strengths and challenges to develop the most appropriate strategy and plan of attack. Creative projects without well thought-out plans are rarely successful.

Key Objectives, Challenges, Plan of Attack

Research

Before we dive in, we want to make sure that the strategy we develop with you will work. We will therefore research the latest information on key trends in your industry. We want to know what your competitors and other key brands are doing, as well as take a look at what your target audience is into at the moment, to ensure that your concept is unique and effective.

Key Trends, Competitors, Target Audience

Concept

This is where our research and planning come to life. We develop the freshest creative for the most appropriate medium/media to make your brand shine.

Develop, Creative, Brand

Develop & Test

Here’s where we get technical, executing on our concepts and testing them out to make sure they function properly and resonate with key audiences.

Design, Technical, Testing

Deliver

Once we have a perfected product in place, we deliver the goods to you to start sharing with your fans and followers.

Perfected, Goods, Followers

Manage & Grow

After you receive your sharp creative piece, if it is something that requires maintenance and upkeep, we certainly won’t leave you hanging. We offer ongoing services to update, manage and expand your web site or other creative media as needed.

Maintenance, Update, Expand

CONTACT : Please fill out the form.

















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